The way to digital product growth.
Accelerate opportunity and solution discovery with our research, design and instrumentation services. Build value-driven applications with confidence. Vereda will help you understand the true performance of your digital investments and development efforts.
Beyond product talk. Let’s walk.
Vereda is a product operations and analytics agency, committed to helping clients attain objective-aligned performance outcomes. Our data driven approach empowers leaders to make better product decisions and value-driven roadmaps. While some product consulting practices will charge for abstract advice, the Vereda way is to provide tangible deliverables and design assets to help you do the actual work of building (and instrumenting) a product. Rolled sleeves? No sleeves.
Meet Reneida
Vereda was founded by Reneida Leon, an experienced Product Manager with a proven 17 year track record in digital services, building products in the EdTech, eCommerce, Economic Development (GovTech) and Life Sciences spaces. Her solutions have spanned Web, mobile, IoT and API services for both DTC and B2B SaaS companies. Fluent in English and Spanish, Reneida chose the name Vereda or pathway as a metaphor for an outcomes-driven product strategy with a clear destination of business growth. Based in South Florida, she is an active member of the South Florida Tech Hub and an ardent supporter of the tech ecosystem in the area. Learn more about Reneida in her personal profile.
From research to delivery.