You don’t always need to add another full time product manager to pursue new market opportunities. Vereda is your entrepreneurial innovation partner to explore and test ideas quickly and economically. Low risk and without payroll commitments.

No platitudes. Tangible product work begins here.

Fractional Product Management and Consulting Services

Instrumentation and Metrics

Identify the metrics that move your business and product usage. Vereda offers dashboard set up and analytics services to help you track your progress with every release. Vereda will implement best in class tools like Pendo, Hotjar, Mixpanel and others, to help you track and reach your user engagement goals.
UX Research and Product Validation.

Sketching, wireframing and prototyping to test ideas with customers is not only economical, but smart. Vereda develops personas, hypothesis and test plans. We will take care of the time intensive but crucial work of interviewing customers to gain powerful insights about their motivations and preferences. Full outcome reports included. art. Lean and Design Thinking
Market and Competitive Research.

Are you an incumbent or new entrant in your market? What differentiates you from the competition? We can develop full reports to help you position your product effectively.
Pricing and Packaging Optimization.

We use sophisticated analytics techniques to find out what your customers are willing to pay for your product and how it varies by target segment so you can optimize pricing plans.
Product Strategy and AI

Product vision and strategy, coherently stated in writing. We guide you through the application of AI solutions and the many options to consider, so you can choose the technologies that meet your objectives, and avoid distractions.